Dog Lover's Journal

Why do we encourage dogs to rotate between proteins? Discover the science behind protein rotation, from supporting nutritional variety to promoting gut health, and learn why we built Happy Hounds around six carefully formulated recipes.

Not all "human-grade" dog food claims mean the same thing. Learn what the term actually means, how it's regulated overseas, why South Africa is different, and the questions every dog owner should ask before choosing fresh food.

Most dog owners aren't looking for perfection, just to know their dog is well and happy. But there's a version of "well" that's easy to miss. Not because anything is obviously wrong, but because the signs are quiet. A coat that's lost a little shine. A dog who used to race to the door and now just ambles over. Rarely does food come up unprompted. It probably should.

You read the labels. You do the research. But is your dog actually getting what they need? Here's what to look for and why the V-number is just the starting point.

Ingredient quality shapes how food functions in your dog’s body. Here’s what that really means for digestion, energy, and long-term health.

Fresh dog food is made from real, recognisable ingredients and prepared with minimal processing. This guide explains what “fresh” really means, how it’s made, and what to look for when choosing food for your dog.